| Study Location | Kyiv |
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| Academic Field | D5 Marketing |
| Type | Postgraduate, Full time (on-line study is available) |
| Nominal Duration | 1,5 years (90 ECTS) |
| Study Language | English |
| Awards | Master of Marketing |
| Entry qualification | The Bachelor's degree diploma is required. Compulsory entrance exam. The entry qualification documents are accepted in English (except for documents issued in Ukraine upon completion of studies at local educational institutions) . In most cases you can request a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. You must take the original & legalized (according to the international agreements) entry qualification documents along with you when you finally enter the university. |
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| Territory requirements | General entry requirement - Student visa. Citizens of the Russia, Iran, Belarus and North Korea who do not hold a permanent residence permit in Ukraine may be admitted for studies only with an individual authorization from the Ministry of Education and Science of Ukraine. |
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| Language Requirements | English (B1/B2) |
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Entrance Exam Description
During the selection process we examine the competency of the applicant in two ways:
The faculty decides about the eligibility of the applicant by examining the documents of previous studies (degree, subject, results). This is followed by an entrance exams that evaluate the level of study-language and basic subjects depends on speciality.
The exams can be conducted online. In order to validate the entrant’s person, exams taken remotely are recorded on video, as is the person verification process. The recording is archived for at least five years on University’s grounds and the link to that recording is available in the united base of Ministry of Education of Ukraine.
Program Structure
Semester 1 – Foundations of Marketing
- Principles of Marketing – introduction to marketing theory, concepts, and strategies.
- Consumer Behavior and Market Research – understanding customer needs, preferences, and market trends.
- International Business Fundamentals – basic concepts of global business operations.
- Research Methods & Academic Writing – tools for analysis, reporting, and thesis preparation.
- Elective 1 – options such as Digital Marketing, Branding, or Marketing Ethics.
This semester builds a strong foundation in marketing theory, consumer behavior, and research skills.
Semester 2 – Advanced Marketing and Applied Skills
- Marketing Strategy and Planning – developing and implementing marketing strategies.
- Brand Management – managing brands, positioning, and market identity.
- Digital Marketing and Social Media – using digital tools and social platforms for campaigns.
- Marketing Analytics – analyzing data to make informed marketing decisions.
- Elective 2 – options such as E-commerce, Advertising, or International Marketing.
Students apply theory to real-world marketing challenges and gain practical skills in digital and strategic marketing.
Semester 3 – Capstone and Master Thesis
- Marketing Project / Simulation – hands-on projects simulating real marketing campaigns.
- Strategic Marketing and Emerging Trends – studying innovations, global trends, and marketing strategies.
- Leadership and Marketing Management – developing management and leadership skills for marketing teams.
- Master Thesis / Applied Research Project – research or practical project demonstrating mastery in marketing.
This semester integrates all learning, letting students apply skills in projects and complete their thesis.
Overview
The program trains students to develop, manage, and optimize marketing strategies for businesses in both local and global markets. Students learn market research, consumer behavior, brand management, digital marketing, advertising, and strategic planning. The program develops analytical, creative, and managerial skills, preparing students to effectively promote products, services, and brands in competitive markets.
Career Opportunities
Graduates can work as marketing managers, brand managers, digital marketing specialists, market analysts, advertising consultants, or product managers. They find opportunities in companies of all sizes, marketing and advertising agencies, consulting firms, e-commerce businesses, and international organizations, both in Ukraine and abroad. The program equips students to analyze markets, create effective marketing strategies, and lead marketing campaigns successfully.