| Study Location | Lviv |
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| Academic Field | D5 Marketing |
| Type | Postgraduate, Full time (on-line study is available) |
| Nominal Duration | 1,5 years (90 ECTS) |
| Study Language | English |
| Awards | Master of Marketing |
| Entry qualification | The Bachelor's degree diploma is required. Compulsory entrance exam. The entry qualification documents are accepted in English (except for documents issued in Ukraine upon completion of studies at local educational institutions) . In most cases you can request a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. You must take the original & legalized (according to the international agreements) entry qualification documents along with you when you finally enter the university. |
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| Territory requirements | General entry requirement - Student visa. Citizens of the Russia, Iran, Belarus and North Korea who do not hold a permanent residence permit in Ukraine may be admitted for studies only with an individual authorization from the Ministry of Education and Science of Ukraine. |
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| Language Requirements | English (B1/B2) |
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Entrance Exam Description
During the selection process we examine the competency of the applicant in two ways:
The faculty decides about the eligibility of the applicant by examining the documents of previous studies (degree, subject, results). This is followed by an entrance exams that evaluate the level of study-language and specialty exam.
The exams can be conducted online. In order to validate the entrant’s person, exams taken remotely are recorded on video, as is the person verification process. The recording is archived for at least five years on University’s grounds and the link to that recording is available in the united base of Ministry of Education of Ukraine.
Program Structure
Year 1 — Taught modules + electives
Core (compulsory): Foreign Language for Professional Purposes; Innovation-Driven Enterprise Development Management; Marketing Management; Advertising Management; Strategic Marketing & Strategic Management; Financial Management; Social Responsibility of Business; Applied Project in Strategic Marketing & Strategic Management; Applied Project in Advertising Management – 3.
Electives:
Marketing: Project Management, Logistics Management, Media Planning, Project Management – course project.
Services Marketing: Marketing of Professional Services, Marketing Consulting, Direct Marketing, Services Marketing – course project.
Trade Marketing: Commercial Activity of Intermediary Organizations, Assortment Management, Brand Management, Commercial Activity – course project.
Marketing Logistics: Supply Chain Management, E-commerce Logistics, Logistics Systems, Logistics Systems – course project.
Year 2 (final half-year) — Practice & thesis
Internship/Practice on the topic of the Master’s Thesis; Master’s Thesis (research & writing); Public Defense – 3 ECTS.
Overview
You study strategic marketing, advertising management, analytics, financial/innovation management, and applied research. The program features applied projects, a professional internship, and a Master’s thesis with public defense.
Career Opportunities
Graduates are ready for roles like marketing/brand manager, trade marketing lead, digital communications manager, or marketing analyst in global markets.