| Study Location | Kyiv |
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| Academic Field | D5 Marketing |
| Type | Undergraduate, Full time (on-line study is available) |
| Nominal Duration | 4 years (240 ECTS) |
| Study Language | English |
| Awards | Bachelor of Marketing |
| Entry qualification | The certificate of Completed Secondary Education is required. Compulsory entrance exam. The entry qualification documents are accepted in English (except for documents issued in Ukraine upon completion of studies at local educational institutions) . In most cases you can request a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. You must take the original & legalized (according to the international agreements) entry qualification documents along with you when you finally enter the university. |
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| Territory requirements | General entry requirement - Student visa. Citizens of the Russia, Iran, Belarus and North Korea who do not hold a permanent residence permit in Ukraine may be admitted for studies only with an individual authorization from the Ministry of Education and Science of Ukraine. |
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| Language Requirements | English (B1/B2) |
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Entrance Exam Description
During the selection process we examine the competency of the applicant in two ways:
The faculty decides about the eligibility of the applicant by examining the documents of previous studies (degree, subject, results). This is followed by an entrance exams that evaluate the level of study-language and basic subjects depends on speciality.
The exams can be conducted online. In order to validate the entrant’s person, exams taken remotely are recorded on video, as is the person verification process. The recording is archived for at least five years on University’s grounds and the link to that recording is available in the united base of Ministry of Education of Ukraine.
Program Structure
Year 1 – Building Marketing Foundations
In your first year, you’ll get a solid grounding in marketing principles, economics, and business technologies. You’ll also start exploring the digital world with an introduction to electronic marketing, learn basic web tools, and strengthen your language and analytical skills.
Subjects: Principles of Marketing, Microeconomics, Macroeconomics, Information Technologies for Business, Introduction to Electronic Marketing (digital tools), Foreign / Ukrainian Language, Business Mathematics / Statistics.
Year 2 – Core Digital Marketing Skills
Year two dives into the heart of digital marketing. You’ll learn how to run social media campaigns, optimize websites with SEO, analyze consumer behavior, and start using data to make smarter marketing decisions. This year helps you combine creativity with analytics.
Subjects: Consumer Behavior, Web Design & Basics of E-commerce, Social Media Marketing, Digital Advertising & SEO, Marketing Research, Marketing Communications, Data Analytics for Marketing.
Year 3 – Advanced Digital Marketing & Strategy
This year is all about mastering the tools professionals use every day. You’ll explore CRM systems, content marketing, mobile marketing, online branding, and campaign planning. You’ll also learn how to measure success and improve marketing strategies using real data.
Subjects: CRM Systems & Email Marketing, Mobile Marketing & App Promotion, Analytics & Marketing Metrics, Content Marketing & Copywriting, Online Brand Management, Digital Campaign Planning, Legal & Ethical Issues in Digital Marketing.
Year 4 – Practice, Specialization & Projects
In your final year, you put theory into practice. You’ll work on real projects, plan complete digital campaigns, use marketing automation, and complete your Bachelor’s thesis. An internship gives hands-on experience, preparing you to confidently start your career as a digital marketing specialist, social media manager, or online brand strategist.
Subjects: Marketing Automation, Performance Marketing & PPC, Digital Marketing Strategy, Capstone Project / Final Thesis in Electronic Marketing, Internship / Practical Training in Digital Agencies or Companies.
Overview
The program teaches students how to use modern digital tools and online platforms to reach customers and boost business. You’ll learn to run social media campaigns, build and optimize websites (including e‑commerce sites), handle SEO, manage CRM systems, and set up targeted ads on platforms like Facebook and Instagram.
Career Opportunities
You’ll learn to run social media campaigns, build and optimize websites (including e‑commerce sites), handle SEO, manage CRM systems, and set up targeted ads on platforms like Facebook and Instagram.